Bilingual EN↔FR Copywriting & Transcreation
Copy that argues in the target market’s own logic.
Not a translated page — a page rewritten by a bilingual copywriter reasoning in French or in English, so the argument still works, not just the vocabulary.
From €980.00
Who it's for
French SMEs opening an English-language site after signing an export deal.
English-language brands entering the French market for the first time.
Anyone who’s read a site that sounds "traduit par Google" and doesn’t want theirs to be next.
What's included
- Pages or a campaign adapted EN↔FR, not translated
- 8 ad variants + 4 emails, both languages (Campaign Transcreation)
- up to 6,000 words per month adapted both ways (Bilingual Retainer).
- Format
- A doc, source and adapted copy side by side
- Revisions
- 2 rounds (Page, Campaign Transcreation), 1 round each month (Retainer)
- Turnaround
- 10 working days to 3 weeks, or rolling
- Languages
- EN↔FR, both directions
How it works
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Source review
We read the original copy in full before touching a word.
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Market brief
What the argument needs to do differently in the target market.
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Transcreation draft
Rewritten copy, not translated copy.
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Revision & handoff
Two rounds, then a version your target market will actually believe.
Proof for this service
Demonstration rewrite — written by us to show method, not client work.
Source (EN)
Built for the trail. Priced for real life.
Literal translation (FR)
Construit pour le sentier. Prix pour la vraie vie.
Transcreation (FR)
Pensée pour le terrain. Pas pour vous ruiner.
"prix pour la vraie vie" is a translation; "pas pour vous ruiner" is how a French buyer actually says it.
Packages
Page Transcreation
€980.00
Up to 5 pages adapted EN↔FR — rewritten for the market, not translated
- Up to 5 pages adapted EN↔FR — rewritten for the market, not translated
2 rounds · 10 working days
MOST BOOKED
Campaign Transcreation
€1,750.00
Landing page + 4 emails + 8 ad variants, both languages
- Landing page + 4 emails + 8 ad variants, both languages
2 rounds · 3 weeks
Bilingual Retainer
€1,450.00 billed monthly
Up to 6,000 words per month adapted both ways
- Up to 6,000 words per month adapted both ways
1 round · Rolling
Adapting a full site, or need ongoing bilingual capacity beyond 6,000 words a month? Tell us at /contact/.
FAQ
What's the actual difference from translation?
Translation keeps the words. Transcreation keeps the argument, rewritten so it persuades in the target market’s own logic — sometimes with a different structure, example, or headline entirely.
Do you handle legal or technical translation?
No. This is marketing and sales copy only — the kind where tone and persuasion matter more than literal accuracy.
Can you work in both directions — French to English and English to French?
Yes, both directions, by the same bilingual writer reasoning in the target language, not two separate translators.
Do you need a native reviewer on our side?
Not required, but welcome — we'll flag anything genuinely ambiguous rather than guess.
What if I only need one page adapted?
Page Transcreation covers up to 5 pages. A single page still qualifies — you’re not charged for pages you don’t need adapted.
Say it the way the target market actually argues.