Brand Voice & Messaging Strategy
One voice, written down, everyone can use.
A positioning statement, a value proposition, and a tone-of-voice guide with do/don’t examples — so your team, your freelancers and your agency stop sounding like three different companies.
From €1,900.00
Who it's for
Scaling founders whose team, freelancers and agency all write differently.
SMEs briefing a redesign, a rebrand or a new agency who need a reference document first.
Businesses expanding into a second language who need the voice defined before it’s translated.
What's included
- Positioning statement
- value proposition
- messaging pillars
- a tone-of-voice guide with do/don’t examples (Guide, Bilingual Guide)
- a 90-minute team workshop (Guide, Bilingual Guide)
- market-specific guidance in both languages (Bilingual Voice Guide).
- Format
- A shared style-guide doc
- Revisions
- 1 round (Messaging Sprint), 2 rounds (Guide, Bilingual Guide)
- Turnaround
- 2 to 6 weeks
- Languages
- English, French, or both natively in one guide (Bilingual Voice Guide)
How it works
-
Discovery
A working session on how you actually talk to customers today.
-
Draft positioning
The argument for why you’re different, in one page.
-
Voice guide draft
Do/don’t examples built from your own material.
-
Workshop & handoff
A live session with your team, then the final guide.
Proof for this service
Demonstration excerpt — an illustrative example voice, not a real client's, written to show the format of the deliverable itself.
Don't
Larch Outdoor is passionate about delivering best-in-class outdoor solutions for adventurers of all levels.
Do
Larch Outdoor makes gear for people who hike because the forecast said not to.
the "do" line has a point of view; the "don't" line could belong to any outdoor brand.
Packages
Messaging Sprint
€1,900.00
Positioning statement, value prop, 3 messaging pillars
- Positioning statement, value prop, 3 messaging pillars
1 round · 2 weeks
MOST BOOKED
Voice & Messaging Guide
€3,400.00
Full tone-of-voice guide, brand story, do/don’t examples, 90-min workshop
- Full tone-of-voice guide, brand story, do/don’t examples, 90-min workshop
2 rounds · 4 weeks
Bilingual Voice Guide
€4,300.00
The above, delivered in both EN and FR with market-specific guidance
- The above, delivered in both EN and FR with market-specific guidance
2 rounds · 5–6 weeks
Need this rolled out across multiple brands or business units? Tell us at /contact/.
FAQ
What happens in the 90-minute workshop?
We walk your team through the guide, live, and stress-test it against real examples from your own marketing.
Who should attend?
Whoever writes for you — marketing, founders, freelancers, agency contacts.
Do you build a full brand identity — logo, visuals?
No. This is messaging and voice only: the words, not the visual system.
Can this feed into a website project?
Yes — many clients run this first, then Website Copywriting, using the guide as the reference.
What if we already have partial brand guidelines?
Send them with your brief. We'll build from what's working and fix what isn't.
Write it down once. Use it everywhere.