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The method

What you owe us, and when.

Five steps, the same for every package. What changes is the number of revision rounds and how long each stage takes — both stated on the package you buy.

A duotone proofing sheet with a connected left-to-right sequence of ink marks.

How it works

Five steps. Same for every package.

  1. Brief

    You tell us the project, the audience and what "done" looks like. We confirm scope and price before anything starts. Typically the same day.

  2. Research

    We read what already exists: your site, your competitors, your last campaign — whatever explains how you actually sell. 1–3 working days depending on package.

  3. Draft

    A single named writer produces the first draft, on the timeline stated on your package.

  4. Revision

    You mark up what to change. We revise within the rounds included in your package; extra rounds are billed at €140/hour.

  5. Delivery

    Final copy, in the agreed format, with full rights transferring to you once the final invoice is paid.

What we need from you

FAQ

What if I don't respond during a revision round?
We hold your draft for 30 days. After that, the project may need re-scoping or re-pricing — see /legal/refund/.
Do you keep our brief and files afterward?

Yes, for our own records and in case something needs re-sending. See the Privacy Policy for how long and why.

Can revision rounds be used for a completely different draft, not just edits?

A round covers changes to the draft delivered, not a second, unrelated draft — that's a new brief.

How is timing counted — calendar days or working days?

Working days, unless a package explicitly states otherwise (the monthly retainers run on a weekly or rolling cadence instead).

Read a package's specifics, or start your brief.