A boast-worthy advertising background, an enduring love affair with the Internet, and a penchant for editorial writing – Soledad is a creative with an insatiable appetite for experimentation.

After establishing herself at some of Spain’s top advertising agencies, including DDB and Contrapunto BBDO, Soledad moved to London ‘on a whim’, a whim that’s brought her freelance copywriting projects across brands like Barbour, Desigual and MacMillan Cancer Support. A dab hand at editorial writing, she also creates branded content, and acts as editor for award-winning bilingual magazine PERDIZ.

One constant in this diverse career is Soledad’s unwavering love for the Internet. From blogging in the web’s early days, to learning TikTok dances she’s ‘too old to post’, Soledad has always had an interest in technology and its influence on culture and art, something that shines through in her digital creative work.

This same thread of curiosity might be what’s led her on some of her extra-curricular adventures. When she’s not furiously battling to visit All Of The Restaurants, Soledad is trying out an eclectic list of hobbies: bouldering, boxing, ceramics (not at the same time, but something tells us she would if she could), or travelling the world with strangers she meets online. So far it’s worked out – they’re still friends!