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Spanish copywriter, columnist & author
Carmen
Spanish copywriter, columnist & author
Language
Spanish
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location
Madrid, Spain
skills
Copywriting, editorial, screenwriting
SECTORS
Consumer brands, lifestyle, travel
about me

Carmen puts her copywriting instinct down to her work as a novelist and scriptwriter – work that calls for constant creative critique. Is this character smart? Friendly? Reliable? How should it feel to interact with them?

A wide-eyed teenager when she left the sunny shores of Almeria in southern Spain for Madrid, Carmen was on a mission to learn all there was to know about advertising. She spent ten years in agencies – driving awareness for Jaguar and Toyota, making Olay and Ariel sparkle, and giving Red Bull wings. These days she helps out on a freelance basis, providing strategy, creative consultation, copywriting and transcreation.

Outside of advertising, she’s a lifestyle editor for Vanity Fair, a scriptwriter for Audible and the author of many novels and children’s books. And, as if one formidable creative in the family wasn’t enough, she’s published a number of comics with her illustrator sister. Fundamentally, Carmen is just a good writer, of the sort who can swivel from copywriter to columnist, screenwriter to social media whizz, translator to trends editor, adapting her style and approach as she goes.

clients

Condé Nast MADE.com Tanqueray Norwegian Cruise Line Hackett

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