Jim is an award-winning creative copywriter and an industry-leading figure on tone of voice development.

Jim boasts hard-fought victories in simplicity, elegance and strategic thought, creating remarkable communications for some of the world’s largest brands and leading advertising agencies.

Language is the silver bullet. Every building, every machine, every life was made possible by language. Our ability to communicate complex ideas and emotions continues to fuel progress at a pace that nothing else will ever achieve.

Used wrong, language complicates things, confuses people and holds us back. But on those incredible, magnificent occasions when it’s used right, language frees us to spread ideas, to gain followers and to accomplish great things.

Jim helps you use language right.