A creative powerhouse who switches seamlessly between disciplines, Genevieve counts advertising, illustration, copywriting and cat treats (we’ll get there) among her many skills.

With a degree in Japanese from Oxford under her belt, Genevieve made her entrance into Ad Land as a graduate, working for the likes of RBS, Peroni, and cat snack brand Dreamies, thanks to whom her CV now boasts a blockbuster Christmas ad. Miaow.

Soon after, Genevieve made the sideways slide into copywriting, bringing a unique blend of strategic rigour and creative craft to bear on brands like citizenM, BlaBlaCar, Alpro and more.

If that wasn’t enough to write home about, Genevieve’s also a celebrated illustrator, with a portfolio to boot. And when she’s not drawing or writing, she likes to unwind by browsing YouTube for old ads that are ‘a bit crap’ (her words). We’ll leave you with one of her favourites.