Mihaela is engaged in what can only be described as an enduring love affair with advertising. Not content with studying it to PhD level, she’s been working in the industry — as a copywriter — for over 15 years, and shows no signs of slowing down.

Mihaela’s early career took her across Bucharest’s creative shops, from giants like Ogilvy and Mercury 360, to punchy boutique agencies. In that time she established herself as a well-rounded writer: dedicated, creative, and frankly, prolific -- glancing at Mihaela’s client list it might be easier to ask who she hasn’t worked for.

For the past seven years, she’s been going it alone as a freelance copywriter, transcreator and VO director, always covering a broad spectrum of sectors and an even broader spread of clients -- Mercedes, Michelin, Avon, Adidas and Vodafone, to name just a few. ‘After all these years’ Mihaela tells us, ‘I still believe no matter how harsh the world gets, ideas are the only way to make it better.’