When she’s not telling stories on behalf of some of the world’s biggest brands, Anne has been known to stalk the canals of Amsterdam, chasing down intriguing passersby. Terrifying? Maybe. But she assures us it was all in the name of a good story; in this case, the stories that populate her personal project, ‘Amsterdam Characters’, which became a book in 2016.

Like all of Anne’s work, the book is driven by a fascination with ‘what moves and connects people’. After studying Sociology at the University of Amsterdam, Anne found a way to harness this fascination as an advertising copywriter, first as a full-time agency creative, and now as a freelancer. Whether she’s adapting Google’s TVC for a Dutch audience, launching snack brand graze in the Netherlands, or making nightlife more inclusive with Absolut Vodka, Anne’s work is characterised by a strong sense of narrative and strategy.

Although Anne’s portfolio includes a number of big name brands in familiar sectors, she confesses to being a secret fan of writing for trickier industries – like legal, electronics or pharmaceuticals – where complex topics have to be distilled for an ordinary audience. Clearly, Anne’s not afraid to dig deep to find the fascination in a subject, whether that subject’s a brand or an interesting-looking stranger strolling by a canal.